ABOUT ME
MACK BURKS
PROJECTS
Silent Bet
Idioms
Axis AR App
PACKAGING
MOTION
IDIOMS
UI/UX DESIGN
Gorilla Mind
Gorilla Mind Energy is a performance-focused energy drink designed to deliver strong, clean, and fast-acting mental and physical stimulation. It’s part of the Gorilla Mind brand, known for supplements that enhance focus, mood, and productivity. The drink offers a high-energy formula with caffeine, nootropics, and supporting ingredients meant to boost alertness, improve concentration, and increase overall energy without a heavy crash.
Silent Bet is a crime thriller about an undercover cop who is assigned to an illegal underground casino by posing as a nightclub dancer. As she investigates, she becomes entangled in a deeper mystery—the murder of the casino’s owner. Following a trail of clues and uncovering hidden alliances, the case reaches a shocking revelation: the killer is her own police partner
“An Apple a Day Keeps the Doctor Away”
This piece reinterprets the classic idiom by replacing a traditional apple with modern Apple products. A skeletal doctor wearing Apple headphones illustrates distraction—completely absorbed in technology and absent from their duties. The work plays on the idea that, much like the idiom suggests, Apple can “keep the doctor away,” but in a humorous, contemporary context.
“Keep Your Chin Up”
This illustration visualizes resilience through an exaggerated, high-stakes scenario. A character is shown being attacked by a shark, with only their head above water—yet still maintaining the gesture of “keeping their chin up.” The extreme contrast between danger and optimism reinforces the theme of perseverance and staying positive under pressure
Axis is an augmented reality (AR) mobile application designed to help college students navigate campus with confidence while staying connected to their community. The concept centers around placing the student at the “axis” of their environment—where navigation, discovery, and social interaction intersect. By combining AR wayfinding with location-based discovery and social features, Axis transforms campus navigation into a more intuitive, engaging, and human-centered experience.
OLYMPICS
PACKAGING
Olympic Branding
Buenos Aires is a vibrant, energetic city known for being the birthplace of tango and for its streets filled with color, rhythm, and art. Creativity is embedded in the urban landscape—from expressive graffiti to large-scale murals. A defining visual influence is Fileteado Porteño, a traditional hand-painted style characterized by ornate lettering, flowing lines, bold color palettes, and intricate floral details. This project captures the spirit of the city by translating its cultural energy into a cohesive visual identity.
Gym Shark
The Naturals redesign
Gymshark is built around self-improvement, discipline, and consistency. This motion piece translates those values into movement by emphasizing repetition, control, and progression—mirroring the mindset and rhythm of a workout. The concept focuses on visualizing growth and performance through structured, intentional animation.
The Naturals by Jennifer Lynn Barnes follows Cassie, a 17-year-old with an exceptional ability to read people, recruited into a secret FBI program for teens with extraordinary talents. Working alongside peers skilled in deception detection, emotional analysis, and pattern recognition, she helps solve cold cases while uncovering dangerous truths. The series blends psychological suspense, fast-paced investigations, and character-driven drama, creating a Criminal Minds–style thriller with a teen-focused cast.
MOTION
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Kuju Coffee
Kuju Coffee is centered around the idea of bringing high-quality, pour-over coffee into the outdoors. The concept focuses on blending the ritual of brewing with the spirit of adventure—encouraging users to slow down, be present, and enjoy coffee anywhere their journey takes them. The rebrand emphasizes exploration, portability, and experience over location.
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